Cathay launches ‘Wine Lift’ freight service

Cathay Pacific has launched a new aerial freight service specially designed for shipping wine around the world.

The latest in the carrier’s specialised air lift series, “Wine Lift” has been introduced to reflect Hong Kong’s “increasing status as a hub for the global wine trade.”

The company explained that the service, “provides wine merchants and customers with a service specifically tailored to meet their requirements for transporting wine in a safe and timely manner.”

As well as speed, Cathay is also offering temperature controlled shipping and storage at “most destinations” in the airline’s network.

Cathay Pacific general manager for Cargo Sales & Marketing, Mark Sutch, said: “In recent years Hong Kong has grown to become one of the world’s leading wine-trading centres.

“Cathay Pacific Cargo has developed the Wine Lift product in response to the increased need to ship wine in secure, controlled conditions. Our extensive network reaches into most of the world’s most prominent wine-producing countries and wine-trading centres, and we are confident our new product will be welcomed by both commercial and private wine shippers.”