Guinness launches new Africa campaign

28th August, 2014 by Simon Howland

The new Guinness Africa campaign #madeofblack reinforces the brand positioning – “Made of More”.

#madeofblack outdoor print advertisement Olamide[7]Guinness have launched a new multimedia advertising campaign via a television commercial which looks at Africa from the perspective of a new generation of African artists and performers.

The campaign was launched in conjunction with MTV Base via a five-hour takeover.

The commercial, a combined effort from AMVBBDO London with BBDO offices in Africa, was shot on location and directed by Sam Brown.

The advert is intended to build and develop over coming weeks through an intense social media programme featuring various brand ambassadors asking consumers: “What are you made of?”

Mark Sandys, Global Brand Director, Guinness, commented: “Guinness is an iconic brand, famous for its extraordinary and inimitable marketing and #madeofblack is no different.”

“This campaign is a celebration of an attitude that epitomises individuals who aren’t afraid to truly express themselves,” said Sandys.

“Through #madeofblack we will provide a stage for those who are an inspiration to others as they carve their own path with confidence, flair and boldness.”

The new campaign aims to build on the recent launch of a new Guinness foreign Extra Stout bottle.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more