Guinness launches new Africa campaign

28th August, 2014 by Simon Howland

The new Guinness Africa campaign #madeofblack reinforces the brand positioning – “Made of More”.

#madeofblack outdoor print advertisement Olamide[7]Guinness have launched a new multimedia advertising campaign via a television commercial which looks at Africa from the perspective of a new generation of African artists and performers.

The campaign was launched in conjunction with MTV Base via a five-hour takeover.

The commercial, a combined effort from AMVBBDO London with BBDO offices in Africa, was shot on location and directed by Sam Brown.

The advert is intended to build and develop over coming weeks through an intense social media programme featuring various brand ambassadors asking consumers: “What are you made of?”

Mark Sandys, Global Brand Director, Guinness, commented: “Guinness is an iconic brand, famous for its extraordinary and inimitable marketing and #madeofblack is no different.”

“This campaign is a celebration of an attitude that epitomises individuals who aren’t afraid to truly express themselves,” said Sandys.

“Through #madeofblack we will provide a stage for those who are an inspiration to others as they carve their own path with confidence, flair and boldness.”

The new campaign aims to build on the recent launch of a new Guinness foreign Extra Stout bottle.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more