db awards 2014: The winners revealed

Best Consumer Campaign

Winner: Concha y Toro for The Wine Legend

“Our winning campaign was spearheaded by a film that brought a wine brand to the attention of a whole new audience. Supported by extensive sampling activity, it managed to connect fantasy with reality. “It’s sexy, exciting and what we want wine to be,” said one judge of the campaign.”

Runner-up: Hope & Glory for Meantime’s “True Brew of London”

“We decided this year to award a campaign, which, although not a winner, deserved recognition for how to make a big impact with a modest budget. With its “Hops in a Box” offer, it not only connected with a wide audience but resulted in a significant sales uplift.”

Best On-Trade Supplier

Winner: Liberty Wines

“Our winner, which has not only implemented major changes in the last year, but was able to show how these moves have generated some impressive sales results.”

Runner-up: Bibendum Wine

“In a closely fought contest, one company, although not a winner, impressed with its consistently creative approach that not only taps into current trends, but looks to opportunities in the future.”

Best PR Company

Winner: Phipps

“From 31 Days of German Riesling to the ongoing, ever-evolving event that is Tapas Fantasticas, this year’s winning team showed it has the expertise and personalities to deliver great results for its extensive, varied client base.”

Runner-up: Proven Communication

“This was a highly competitive category and this year we decided to reward one company, which, although not this year’s winner, was a close second for its impressive events and respected small team.”

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