Trade talk: The Loire Valley

Wines from the Loire Valley offer an enticing combination of diversity, purity, freshness and food friendliness, according to industry experts.

Layout 1

One of Europe’s last untamed waterways spanning over 600 miles, the Loire is the longest river in France, and its heart, running from Sully to Chalonnes, is a UNESCO World Heritage site. Due to the region’s geological and climatic diversity, every style of wine is made here, from red, white and rosé to sparkling and sweet. While varied in nature, Loire wines share a signature freshness and refreshing acidity, making them approachable and food friendly. With 69 appellations, the Loire is the third largest wine region in France behind Bordeaux and the Rhône Valley, producing four million hectolitres of wine and selling 380 million bottles a year. It is also the largest white wine producer in France, with its whites accounting for 60% of exports.

Loire Sauvignon Blanc remains the benchmark for this aromatic white grape variety around the world. In addition to Sauvignon Blanc, other key white varieties grown in the region include Chenin Blanc and Melon de Bourgogne, while Cabernet Franc, Pinot Noir and Gamay fly the flag for the reds. Loire Valley Wines has big plans for the UK this year and will be organising various consumer and trade events to shine a light on the Chenin Blanc variety, Muscadet, Rosé d’Anjou and Touraine. In addition, it will run a summer promotion with Waitrose in June and July. To coincide with Loire Valley Wines’ UK marketing push, we asked eight key members of the trade for their opinions on the wines from the region and what unique attributes they offer consumers.

While Edgar Bettridge of Enotria praised Loire Sauvignon Blanc’s “elegance and finesse”, Xavier Rousset MS of 28°-50° hailed the region’s Cabernet Francs as “beautiful and very drinkable.”

Gearoid Devaney MS of Flint Wines, meanwhile, flagged up Vouvray’s food matching capabilites, while Belinda Kleinig from M&S sung the praises of Rosé d’Anjou’s “versatility”. All seemed to agree that consumers seeking fresh, foodfriendly, approachable and wallet-friendly wines should look to the Loire.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Enotria&Coe
Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Boortmalt
Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Wine Sales Consultant

VSF GROUP
Valbonne, South of France, FR

UK Brand Ambassador

Mirabeau en Provence
London, UK

Sales Ambassador – London

Identity Drinks Brands
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more