Red Army vodka ‘gun’ banned

A vodka packaged in a gun-shaped bottle alongside a glass grenade has been found in breach of UK alcohol marketing laws for its “inappropriate” association to violence and aggression.

high-res-nbsp-image-of-product-nbsp-Bartex’s Red Army Vodka gift pack features a gun-shaped bottle of vodka and a glass grenade filled with a Russian herbal liqueur and six shot glasses typically retailing at around £100.

The novelty gift pack sparked a complaint to The Portman Group from The Independent Complaints Panel of the Responsible Retailing Code of Northern Ireland who said its packaging was closely linked with “violent, aggressive, dangerous or anti-social behaviour”.

In response, Bartex said the product was simply a glass bottle shaped as a gun and therefore had no association with weapons or violent behaviour, and later reiterated it was not their intention to “create or promote violence”, stating the company produced alcohol, not weapons.

However the Portman Group’s Independent Complaints Panel (ICP) concluded that the name Red Army, together with its packaging, were “entirely inappropriate for an alcoholic drink” as it suggested a direct association with violent and dangerous behaviour.

Henry Ashworth, chief executive of the Portman Group, said: “Strict UK alcohol marketing rules specifically prohibit an alcoholic drink from being sold if it has any association with bravado, or with violent, aggressive, dangerous or anti-social behaviour.

“On this occasion, the Panel ruled that the product name in the context of the packaging, together with the packaging itself, was too strongly linked to these themes. We therefore appeal to retailers not to stock the product its current packaging after 20 June.”

The Portman Group is the responsibility body for the alcohol industry and introduced its code for the responsible marketing of alcohol in 1996.

Red Vodka were found to have breached the code’s 3.2(b) rule which  states that “a drink, its packaging and any promotional material or activity should not in any direct or indirect way suggest any association with bravado, or with violent, aggressive, dangerous or anti-social behaviour.”

UK retailers have been instructed not to place orders for stocks of Red Army Vodka in its current packaging after 20 June, 2014.

6 Responses to “Red Army vodka ‘gun’ banned”

  1. sonya gonzalez says:

    How do I go for ordering one. And how much
    ?

  2. Peter says:

    Is the red army gun (vodka)package available in Australia and if so what is the cost and is it legal in Australia. Thankyou.

  3. tom says:

    I have a complete set from russia about 10 years old. Where can I sell it?

  4. Tom says:

    being politically correct has it’s place but making this product look evil is going too far and not very intelligent. Like any liquor law, the sale and purchase of this item is age controlled. It’s liquor qand nothing else.

Leave a Reply to sonya gonzalez Cancel reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Administrator

Ellis Wines
Hanworth, Middx, IU

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more