The future of Argentine Malbec

Justin Knock MW, winemaking consultant, Cobevco

Justin-Knock-MWBoth Australian Shiraz and Marlborough Sauvignon Blanc have been in similar positions in the past.

Argentina has the opportunity to learn from their actions and must continue to enforce a strong regional identity for Argentina, specifically Mendoza and Malbec, as the goodwill earned from developing a variety into a brand can be easily eroded by low- price producers from elsewhere.

Chile, the USA, Australia and New Zealand are all beginning to produce good Malbec, meaning the association between Argentina and Malbec should not be taken for granted and Argentine producers must ensure their products epitomise quality.

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