The future of Argentine Malbec

Terry Pennington, commercial director UK & Ireland, Santa Rita Estates

Terry-PenningtonThe fact that global Malbec plantings are on the rise is a clear sign that it fulfils the needs of a wide spectrum of consumers. Argentine Malbec only began to make an impact on the world stage 20 years ago, so thereĀ is still significant room for growth.

The biggest problem that Malbec faces in the near future is the possibility that some global players might start to produce Malbec on an industrial scale and begin pushing the market with an aggressive pricing strategy. You only need to look at what happened to Australian Shiraz as an example of what not to do.

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