The future of Argentine Malbec

Mónica Caamaño, marketing director, Trivento

Monica-CaamanoArgentina is blessed with fantastic terroirs, exceptional winemakers and deep-rooted traditions. The fact that other countries are planting Malbec is a sign of how attractive the variety is to consumers. It’s a good thing as it helps to spread the word about the grape. Argentina is recognised by consumers as the world’s leading producer of Malbec.

Our next challenge is to communicate to consumers about Mendoza’s different terroirs and sub-regions in order to push the quality message.

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