The future of Argentine Malbec

Victor Marcantoni, winery director, Graffigna

Victor-MarcantoniFor many consumers, Malbec is synonymous with Argentina.

To safeguard its future, Argentina needs to focus on three key areas: terroir, quality and experimentation. Malbec achieves a unique expression in Argentina that cannot be replicated, though increased plantings of Malbec around the world means that Argentina’s focus on delivering a high-quality product is more important than ever.

The utmost care and attention must be taken throughout the winemaking process to ensure quality and consistency every vintage.

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