Top 10 wine trends for 2014

2. Millennials will drive the new wine culture

Two-women-with-wine-520x351Whisper it, but in the speakeasies, new wave wine bars, Sherry-led oases and other achingly hip watering holes (think Sager + Wilde in deepest Hackney) that are inhabited by Millennials, wine is becoming increasingly cool with the influencers and trend setters of a whole new generation.

And it’s a fashion that looks set to continue, but very much on the terms of these wine enthusiasts themselves. These are imbibers who prefer the adventurous to the atrophied, want individuality in their drinks mix and take their cues from broader lifestyle and cultural references rather than listening to old school wine trade jargon. As such, they are changing the rules of engagement.

Witness the stampede for tickets for Wines of Argentina’s (WoA) Cambalache event in London’s Dalston last year, where the wine was woven into a festival of Argentine street life and culture, and which returns to both Brooklyn’s Williamsburg and east London this year. “It’s all about putting wine in an environment where people like to go and in east London people are going out every night of the week,” says WoA’s UK & European head, Andrew Maidment. “And this means fitting wine in to their daily lives rather than expecting them to change their daily lives and put themselves out to come to wine.”

With a new generation of imaginative, unstuffy independent merchants, restaurants and bars helping to fuel a scene that is thriving on pop up wine events communicated via blogs and wider social media, the hipsters and happenings will continue to imbue wine with a dash of much needed cool.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Champagne Masters 2019

Deadline : 23rd August 2019

The Global Riesling Masters 2019

Deadline : 24th August 2019

Click to view more

The Global Organic Masters 2019

View Results

Cabernet Sauvignon Masters 2019

View Results

Click to view more