Top 10 US wine trends

4. A combination of “high tech” and “high touch” is a growing customer influence.

twitter-bird-white-on-blueWinery personnel from France, Italy and Spain are often amazed on their first visit to Napa Valley by the volume of traffic and the spending power involved in wine tourism.

A customer who has a pleasant visit to a winery may exhibit a life-long allegiance. At the same time, a younger generation is more likely to be influenced by their social-media peers – with their constant tweeting and photo snapping of everything they eat and drink – than by traditional wine critics.

“Millennials don’t get their information from Robert Parker,” says Lazar, who was herself a top executive at a tech company before going into the wine business, “so we need to connect with the emerging wine drinker. As someone else once said, ‘We need the right combination of high tech and high touch’.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Regional Account Manager

Scotland, UK

Retail Assistant Manager

The Whisky Exchange

Retail Supervisor

The Whisky Exchange

Retail Sales Advisor

The Whisky Exchange

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more