The world’s top 10 spirit brands

12th June, 2013 by Lucy Shaw

1: Smirnoff

SmirnoffVolume 2011: 24.7 million 9l cases
Volume 2012: 26.3 million 9l cases
Change 12-11: +6.5%
2012 ranking: 1

Leader of the pack Smirnoff – the world’s biggest international spirits brand – grew its sales considerably in 2012.

Much of the brand’s success last year came from the recovery of the US market, with vodka sales accounting for as many as 65 million of the 202 million cases of alcohol sold in the country last year, up 4% on 2011. The UK was also a key driver of net sales growth, with global net sales up 4%.

This March, the brand released an Espresso variant (extracted from coffee beans and designed to be enjoyed with cola) in the UK in a bid to grow the £116m flavoured vodka market in Britain.

At the same time it spotted a niche in the growing low calorie drinks market, launching a trio of “skinny” vodkas under the Smirnoff Sorbet Light banner: Raspberry & Pomegranate, Mango & Passion Fruit, and Lemon, with each boasting 78 calories per 1.5oz serving.

Despite the recession, Smirnoff put in a strong performance in 2012, increasing sales over the year to power through the 26 million case mark.

Brand owner: Diageo
Head office: Lakeside Drive, London NW10 7HQ, UK
Tel: +44 (0)20 8978 6000
Website: smirnoff.com
Global brand director: Simon Burch
PR: Diageo Press Office +44 (0)20 8978 2749
Product range: Smirnoff Red, Black, Blue, Norsk, Apple, Lime, Vanilla, Blueberry, Espresso, Smirnoff Ice, Smirnoff Black Ice, Smirnoff Kissed Caramel, Smirnoff Sorbet Light

One Response to “The world’s top 10 spirit brands”

  1. Cheap Walker is no more good whisky

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more