The world’s top 10 spirit brands

12th June, 2013 by Lucy Shaw

1: Smirnoff

SmirnoffVolume 2011: 24.7 million 9l cases
Volume 2012: 26.3 million 9l cases
Change 12-11: +6.5%
2012 ranking: 1

Leader of the pack Smirnoff – the world’s biggest international spirits brand – grew its sales considerably in 2012.

Much of the brand’s success last year came from the recovery of the US market, with vodka sales accounting for as many as 65 million of the 202 million cases of alcohol sold in the country last year, up 4% on 2011. The UK was also a key driver of net sales growth, with global net sales up 4%.

This March, the brand released an Espresso variant (extracted from coffee beans and designed to be enjoyed with cola) in the UK in a bid to grow the £116m flavoured vodka market in Britain.

At the same time it spotted a niche in the growing low calorie drinks market, launching a trio of “skinny” vodkas under the Smirnoff Sorbet Light banner: Raspberry & Pomegranate, Mango & Passion Fruit, and Lemon, with each boasting 78 calories per 1.5oz serving.

Despite the recession, Smirnoff put in a strong performance in 2012, increasing sales over the year to power through the 26 million case mark.

Brand owner: Diageo
Head office: Lakeside Drive, London NW10 7HQ, UK
Tel: +44 (0)20 8978 6000
Website: smirnoff.com
Global brand director: Simon Burch
PR: Diageo Press Office +44 (0)20 8978 2749
Product range: Smirnoff Red, Black, Blue, Norsk, Apple, Lime, Vanilla, Blueberry, Espresso, Smirnoff Ice, Smirnoff Black Ice, Smirnoff Kissed Caramel, Smirnoff Sorbet Light

One Response to “The world’s top 10 spirit brands”

  1. Cheap Walker is no more good whisky

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Account Manager

Justerini & Brooks
London, UK

Cider Master

Emily Estate UK Ltd
Bruton, Somerset, GB

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more