Sales of wine over £7 up 16% in UK

20th May, 2013 by Lucy Shaw

Volume sales of wines over £7 are up 16% in the UK as consumers opt to spend more on individual bottles, but less frequently on wine.

Supermarket bulk discount offers could be stopped by government legislationAccording to the latest figures from market analysts Nielsen, the average price of a 75cl bottle of wine has increased to £5.11, up from £5.03 at the end of last year, on the back of escalating taxation.

Though increasing wine prices don’t appear to be putting consumers off from trading up on wine.

“Just as many consumers are purchasing wine, but they are buying less of it. And when consumers do buy, they are trading up to higher price points.

“We’re seeing really strong growth with wines costing £7 and above, but we’re also seeing premium products grow in other areas, like vodka, gin and beer,” said Helen Stares of Nielsen.

“With the £5 price threshold being crossed, we would expect to see volume fall, but while retailers and producers may be selling less, if it’s at a more profitable price then surely this is good news?” Stares added.

In terms of the top countries exporting to the UK, Australia remains in the top spot, and in recent months has extended its lead over second placed Italy, having broken through the £1 billion mark.

France and the US remained in third and fourth place with sales of £765m and £686m respectively.

As for the fastest growing country for wine sales in the UK, Spain is leading the charge, with value sales up 17% to £538m.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

ViVAS Wine - Category Development Manager

ViVAS
Harlow and Stowmarket or Salisbury, UK

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017

TFWA World Exhibition & Conference

Cannes,France
1st Oct 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more