Sales of wine over £7 up 16% in UK

Volume sales of wines over £7 are up 16% in the UK as consumers opt to spend more on individual bottles, but less frequently on wine.

Supermarket bulk discount offers could be stopped by government legislationAccording to the latest figures from market analysts Nielsen, the average price of a 75cl bottle of wine has increased to £5.11, up from £5.03 at the end of last year, on the back of escalating taxation.

Though increasing wine prices don’t appear to be putting consumers off from trading up on wine.

“Just as many consumers are purchasing wine, but they are buying less of it. And when consumers do buy, they are trading up to higher price points.

“We’re seeing really strong growth with wines costing £7 and above, but we’re also seeing premium products grow in other areas, like vodka, gin and beer,” said Helen Stares of Nielsen.

“With the £5 price threshold being crossed, we would expect to see volume fall, but while retailers and producers may be selling less, if it’s at a more profitable price then surely this is good news?” Stares added.

In terms of the top countries exporting to the UK, Australia remains in the top spot, and in recent months has extended its lead over second placed Italy, having broken through the £1 billion mark.

France and the US remained in third and fourth place with sales of £765m and £686m respectively.

As for the fastest growing country for wine sales in the UK, Spain is leading the charge, with value sales up 17% to £538m.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more