Top 10 brands ruling social media

4 – Ciroc vodka

CirocTwitter 30k followers, 6k tweets –

Facebook 1.8m likes, 50k talking about –

Ciroc’s close association with music superstar Sean Coombes, or P-Diddy, gives it a slightly different edge and Aubrey Flynn, brand content director for Ciroc, recently told digital media company, Digiday, that “keeping our finger on the pulse of pop culture makes our approach unique.”

The brand uses Twitter more extensively than we have seen with other brands and that strategy is reflected in the 30,000 followers that Ciroc now has.

Ciroc uses brand ambassadors, including the likes of Coombes, to promote the brand and to engage with users on social media. The recent hashtag #IheardDiddy, sparked huge numbers of tweets with users tweeting things like “#IheardDiddy was the first man on the moon” and “#IheardDiddy single handily beat the 1992 dream team”.

On Facebook the brand uses a mixture of product promotion, photos and promotion of its brand ambassadors to engage users. Flynn added: “Our brand ambassadors are cultural participants that live and breathe the brand’s celebratory lifestyle credentials, keeping the content and the conversation around it mobile, social and entertaining.”

One Response to “Top 10 brands ruling social media”

  1. Ness says:

    Nice to see Eastern European born brands so high here 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events & Admin Assistant

The Drinks Business
London SE1, UK

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory

Customer Marketing Manager

London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Tuscan Masters 2019

Deadline : 1st July 2019

The Global Grenache Masters 2019

Deadline : 5th July 2019

Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more