Top 10 brands ruling social media

4 – Ciroc vodka

CirocTwitter 30k followers, 6k tweets – www.twitter.com/Ciroc

Facebook 1.8m likes, 50k talking about – www.facebook.com/ciroc

Ciroc’s close association with music superstar Sean Coombes, or P-Diddy, gives it a slightly different edge and Aubrey Flynn, brand content director for Ciroc, recently told digital media company, Digiday, that “keeping our finger on the pulse of pop culture makes our approach unique.”

The brand uses Twitter more extensively than we have seen with other brands and that strategy is reflected in the 30,000 followers that Ciroc now has.

Ciroc uses brand ambassadors, including the likes of Coombes, to promote the brand and to engage with users on social media. The recent hashtag #IheardDiddy, sparked huge numbers of tweets with users tweeting things like “#IheardDiddy was the first man on the moon” and “#IheardDiddy single handily beat the 1992 dream team”.

On Facebook the brand uses a mixture of product promotion, photos and promotion of its brand ambassadors to engage users. Flynn added: “Our brand ambassadors are cultural participants that live and breathe the brand’s celebratory lifestyle credentials, keeping the content and the conversation around it mobile, social and entertaining.”

One Response to “Top 10 brands ruling social media”

  1. Ness says:

    Nice to see Eastern European born brands so high here 🙂

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