China: Top 10 improvements

8. FOREIGN TRADE OFFICES: DON’T JUST PROMOTE, HELP

CHINA-BEIJING-YANG JIECHI-BELGIUM-DIDIER REYNDERS-MEETING (CN)Government trade offices from the likes of Australia, New Zealand and Chile have all done a fantastic job of representing and promoting their products in China. The problem is, while they can help with brand exposure and access to trade fairs, what producers really need is a helping hand in accessing the market without becoming beholden to the major importers who control most of the market.

The more assistance trade officials can provide in helping producers bring their products direct to the market, the better off the wine community as a whole will be.

One Response to “China: Top 10 improvements”

  1. H says:

    Fine article about habits and traditions. How often do you see people drinking wine in China? is it really possible that consumption has reached 1L per capita? Or the statistics refer only to imports of wine, which no one knows whether it was sold? is wine consumption going to rise as much as press says?

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