The world’s 10 biggest spirits brands

9. BAILEYS

Volume 2011: 6.8 million 9l cases
Volume 2010: 6.6 million 9l cases
Change 10-11: +3%
2011 ranking: 9

Despite the difficult consumer environment in Western Europe, overall Baileys’ net sales were flat, as strong performances in all other regions offset the declines. The “Baileys, Let’s do this Again” campaign has outperformed all previous Baileys campaigns. Created by global agency, BBH, the campaign aims to remind consumers of the joy of simple, spontaneous moments spent in the company of friends.

The new campaign aims to be right in these spontaneous moments – relaxed and natural. The call to action “Let’s do this again”, runs throughout all global communications: TV, print, digital,RM, PR and experiential.

Other elements to help drive growth included limited edition bottles by Stephen Webster and Christmas visibility activities.

Brand owner: Diageo
Address: Lakeside Drive, London NW10 7HQ, UK
Tel: +44 (0)20 8978 6000
Website: baileys.com
Brand director: Philip Almond
PR: Diageo press office
+44 (0)20 8978 2749
Product range: Baileys Original
Irish Cream, Hazelnut, Mint
Chocolate, Crème Caramel, Coffee

2 Responses to “The world’s 10 biggest spirits brands”

  1. Daniel Cajigas says:

    Thank you for the info.

  2. This list might be right in the US but it is absolutely wrong insofar as top sales in the world. The world’s top selling brand is actually a Korean soju called Jinro. Soju is like the Korean version of vodka. Seven of the Top Ten are from India or Brazil and are not likely known to you.

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