Top 10 red trousers in the wine trade

10: Willie Lebus


The ebullient director of Bibendum often perfects his dandified look with a bow tie, pastel-coloured striped shirt and pink cords, though is known to dabble in the red-legged look. Seen here, Champagne flute in hand, at Quo Vadis restaurant in London’s Soho sporting a fine pair of Burgundy cords matched with a Henley Regatta-esque striped shirt, Lebus is no shrinking violet.

14 Responses to “Top 10 red trousers in the wine trade”

  1. Fifth top red trouser wearer in the wine trade? What a beezer accolade! I’m flattered (and amused) beyond measure!

  2. Tom Harrow says:

    Clearly its silly season when respectable wine publications devote time to fluff pieces on fashions in the wine trade, it really shows the decline in….oh hang on – I’m 1st. BRILLIANT! Insightful journalism, topical, relevant, humorous – a triumph. Trebles all round…

    (NB – the latest suit is Fleurie-hued 3-piece gabardine from Timothy Everest)

  3. Bear Dalton says:

    Where is the irrepressible Stephan von Neipperg on this list?

  4. Lucy Shaw says:

    Hi Bear, I wanted to include Stephan in the line-up, but was only able to find a photo of him in this arresting emerald green pair of trousers: if you have a pic of him in a red pair then please to email it to me: – many thanks.

  5. Go to from beginning of October to see all the colours available.

  6. Glitzy says:

    With honorable mention to Stuart Pigott, of course.

  7. Tuggy Meyer says:

    Well done Harrow, your Olympic moment. An impressive line-up. Of sorts. But surely one glaring ommission – Comte Neipperg of Chateau Canon-La-Gaffeliere. And surely more Toms in the London Wine Trade similarly attired.

  8. You people make me laugh….

  9. CC says:

    Louis Michel Liger-Belair. Famous red trouser wearer:

  10. rinjcha says:

    2 favorites = Erni & Jacques

  11. Adrian Laird Craig says:

    Will Lyons excellent, but who the master of red trouser from whom he learnt?
    ex Bolly man now Woodwinters Adrian Laird Craig, still teaching young bucks how to wear the ratcatcher moleskin.

  12. Amused to.see this is still up – red trousers are passé. These days I wear Imperial purple trousers!

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Regional Account Manager

Scotland, UK

Retail Assistant Manager

The Whisky Exchange

Retail Supervisor

The Whisky Exchange

Retail Sales Advisor

The Whisky Exchange

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more