Young drinkers more likely to check units

20th July, 2012 by db_staff

Younger drinkers are more likely to check the alcohol units on a label than older people, claims a new study.

The overall findings in a study by researchers Mintel has said that a majority of people fail to acknowledge the alcohol content in the drink, with only 29% of the people are aware of the alcoholic content in their drink.

Some 38% of 18-24 year olds drinking at home checked the strength of their drink, compared with 27% of 25-64s.

But the researchers reported that more than half of 18-24 year olds “pre-load” the booze – drinking at home before going out – compared with only 7% of over-45s.

Overall, the number of people drinking at home fell from 75% to 71% between 2009 and 2011.

Despite the fall, 69% of….

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