Molson money sees Doom Bar boom
Sharp’s Brewery has reported a 22% leap in volume sales for its Doom Bar flagship beer, following the Cornish firm’s acquisition last year by Molson Coors.
With Doom Bar now available in 6,000 outlets across the UK, Sharp’s increased production from 81,199 barrels in 2010 to 117,517 barrels last year.
Reporting strong sales from the rest of its beer portfolio as well, which this year saw the addition of its premium bottled range, Connoisseurs Choice, the brewer also flagged up an 18% year-on-year rise in employee numbers.
Outlining the company’s plans to build on this growth, Emma Bebbington, general manager at Sharp’s Brewery, remarked: “The sales growth of our core brands such as Doom Bar means we are able to invest back into the brewery and expand and improve our brewing operations
“In turn we have been able to take on more employees which has had a really positive knock on effect for the local economy. We are determined to build on our recent successes and keep developing new, innovative products”.
Understood to have paid around £20 million for the Sharp’s Brewery, Molson Coors injected £5m investment capital last year. Future developments at the brewery include a new water treatment plant, extra fermentation vessels, an upgraded packaging area and extended cellar storage space.