BLOGGING: Net gains

6th January, 2011 by Gabriel Stone - This article is over multiple pages: 1 2 3

The rise of the internet blogger has fundamentally and permanently transformed wine criticism. Gabriel Savage reports on the findings of the European Wine Bloggers Conference 2010.

ewbc.jpgWhat’s the collective noun for a group of bloggers? Jokes aside, the more forward-looking companies are keen to harness the power of this fringe movement, which is steadily being assimilated into the wine communication mainstream.

Doubting Thomases may wish to consider the 200 bloggers from 30 countries who gathered in Vienna in October 2010 for the third European Wine Bloggers Conference.

From social media tools to ethical issues, or even just finding out who – if anyone – is your audience, the conference’s mission was to explore potential avenues which might represent the future of wine communication, criticism and commerce. As co-organiser Ryan Opaz, founder of Catavino, summed up: “Our goal at EWBC is not just to talk about wine, but to talk about the tools you can use to talk about wine.”

So is the blogger army about to stage a coup for the throne of traditional wine writing? Or has this revolution already swept through the gates, unnoticed by the old guard in their ivory towers?

Elin McCoy, author and columnist for Bloomberg News, assessed the scene in the conference’s opening session. “The internet has really changed the landscape of fine wine criticism and changed it forever,” observed McCoy.

She linked the days of a small pool of guru-status critics, holding sway through “the tyranny of the tasting note” to “a time when consumers were far less sure of their own taste”. Moving forward to the present day, McCoy noted how the rise of the internet has removed restrictions on who can be a critic, introducing an abundance of information and writing styles.

No Responses to “BLOGGING: Net gains”

  1. Eric LeVine says:

    Hi Gabi,

    Actually Elin’s numbers with reference to CellarTracker are a bit dated. Now it is at the point where the community generates as many reviews in ONE week as Parker & Co. generate in a year. You can see the trend mentioned here:

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

London based with national travel, UK

National Account Manager – RTM – On Trade

Home based with frequent UK travel

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more