Wine club extension for Your Favourite Wines

A raft of new wine clubs will be launched before Christmas following an agreement signed between online merchant yourfavouritewines.com, My Wine Club and AI, an online sales promotion company.

The deal will see 23 wine clubs opening up for major UK organisations which will collectively have the ability to reach more than 3.2 million customers.

The development will see a percentage from the wine sales go back to the participating charities, such as the Royal National Lifeboat Institution, the Royal Air Forces Association, Royal Mail and the Federation of Small Businesses.

Angela Mount, head of trading and marketing at yourfavouritewines.com, said: “We’re getting approaches from businesses, affinity partners and major institutions who want to include recognised and trusted wine names as part of their reward scheme or wine club.

“We are in the perfect position to deliver this,” she added.

The new partnership has also secured exclusive supply of wines to the UK’s largest employee benefits and rewards company, with a database of 1.5m people.

Meanwhile, My Wine Club, (which currently trades as WBC Norfolk) as been selected as the supplier of branded wines and spirits for the Royal Air Force due to the fact a percentage of each sale will be donated to the RAF Association’s Wings Appeal. This range of wines will also be available through myfavouritewines.com

Jane Parkinson, 25.10.2010