Whisky provides the personal touch

Dewar’s has launched a service in duty free to allow customers to engrave their bottles with a special message.

Launched in association with its retailer partner, Nuance, the Bacardi-owned blended Scotch brand is providing the scheme to customers at Toronto’s Pearson International Airport.

Trent Russell, global marketing director of Bacardi Global Travel Retail, said: “Tommy Dewar embodied the adventurous spirit that still inspires the Dewar’s brand today, which is particularly relevant to travel retail.

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“Launching the Dewar’s Engraving and Trolley Bag promotions simultaneously during Whisky Fest with our retail partner, Nuance, was a great opportunity to share the Dewar’s identity with a targeted audience.”

Jane Parkinson, 26.07.2010