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Strongbow campaign to reward grafters
Strongbow has launched a new television commercial in its drive to position the brand as the drink of choice for after-work refreshment.
The advert, part of the brand’s “Bowtime for Grafters” campaign, aims to celebrate workers from across Britain’s towns and counties and will run all year having first aired over the Easter weekend.
Airing in 60, 40 and 30 second slots, each advert features three men being rewarded with pints of Strongbow after a hard day at work, as they are applauded by their fellow workers, in a cathedral-like hall whose interior borrows from traditional British pub design.
Lucy Henderson, brand manager at Strongbow said: “Once again, the campaign creates an effect that is both emotional and humorous and will ensure that the awareness of Strongbow and its hard graft message will be massively increased in the coming months.”
Rupert Millar, 07.04.2010