Nobilo’s seafood suppers
New Zealand brand Nobilo has launched a seven-month-long promotion, offering consumers the chance to enjoy a night out at one of 300 seafood restaurants across the UK.
Consumers purchasing a bottle of the Nobilo Regional Collection, which includes a Marlborough Sauvignon Blanc and a Hawkes Bay Merlot, can take advantage of this two-for-one deal by downloading a voucher from the brand’s website
The initiative marks the latest in a series of seafood promotional activities from Constellation’s premium New Zealand brand, which has previously run collaborations with Rick Stein’s cookery school and sponsored National Seafood Week.
Clare Griffiths, vice president of consumer marketing at Constellation Europe, explains: “Nobilo wines are a perfect match for seafood, with an explosion of fresh fruit flavours combined with a zesty crisp finish.”
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Linking the brand’s target audience into Constellation’s Wine Nation research, Griffiths described them as “’Engaged Explorers’, who are more knowledgeable wine consumers.
They over-index in buying NZ wine and are the most likely of all the Wine Nation segments to buy wine in the on-trade.”
Gabriel Savage, 10.11.09
