An artist’s palate

Whether or not Jonas’s concept has marketing potential, it would at least provide an alternative to that tedious “what wine am I?” game at wine trade dinners. All you need is a bottle of wine, a napkin, a pen and a little imagination.
And, yes, in case you were wondering, in our blind tasting/ drawing session at home, our wine portraits were uncannily similar.

Target market
Jonas concedes that wine buffs would probably be brushed up the wrong way by his wine portraits, which is why they’re aimed squarely at the I-know-what-I-likers. “One of the most overheard comments among wine drinkers is ‘I don’t know much about wine but I know what I like’. And yet, having found ‘what they like’ at a party or from a wine merchant, how do they easily find a match with very similar characteristics without having to read the lengthy and confusing descriptions on bottle labels? With wine portraits they would be able to identify the styles of wine they like anywhere in world – without needing to speak the language,” says Jonas.
Like the innovation this industry craves, isn’t anything that gets people talking about wine – or even drawing it – “a good thing”? And if Jonas’s thinking is just too blue-sky for us busy westerners, consider for a moment the enormous potential of the Chinese wine market where people have been writing in “pictures” for centuries.

Johnny Jonas left school in 1966 to start a career in aviation reinsurance at Lloyd’s of London but his commuting hours were spent dreaming up inventions and paintings.
Frustrated with City life, he won a place at the Fine Arts Academy in Florence in 1972. He finally settled in the medieval village of Grimaldi, overlooking the French Riviera, where he painted everyday life in the colourful street cafés and restaurants.
He returned to England in 1980 where life seemed rather drab until he found inspiration in the Champagne bar at a day at the races, which led to a series of paintings of the British sporting year, focusing on the (mostly) happy punters at Ascot and the Derby. Aside from his commissioned portraits he has sold more than two million greetings cards and his work has appeared five times on the cover of Readers Digest.
Jonas’s inventions include a wine chiller that takes only four seconds to chill a glass and 20 seconds for a whole bottle. 

 © db May 2008

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Sales Executive

Wine Source
London, UK

Sales – North East England

Liberty Wines
London, UK

Account Manager

Grape Passions Ltd
Hertfordshire, UK

Account Manager Business Development

Gourvid Limited
London, UK

Pink Rosé Festival

7th Feb 2019

Wine Paris

11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more