Retailer of the Year 2007

Tesco

There’s no reason why big can’t be beautiful, and the UK’s leading multiple grocer has certainly managed to generate a beautiful performance in the wine aisles in the last year. “You’ve got to a have a real buzz going, and there’s no doubt that this is the case at Tesco. If we look at who’s retailing best – which company is working hardest to sell more wine to more people – there’s absolutely no doubt that Tesco is the winner.”

In particular the judges were impressed by the constant evolution and improvement that typifies everything that Tesco does. The company has excelled itself in terms of understanding its consumers and engaging with them on an appropriate level, no mean feat given the sheer volume – and range – of shoppers.

With a “staggering” wine club boasting over half a million members, a focus on educating and engaging with shoppers through wine fairs, a willingness to experiment and take risks with the list and “exceptional” online and brochure work, the judges were in no doubt that the UK’s number one retailer was a worthy recipient of the drinks business award.