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Port Report 2006
Published October 2006 PORTÂ REPORT 06 CONSUMER RESEARCH – PRICES & STYLES IN THE AISLES HOUSE RULES – PRODUCERS SPEAK OUT RETAILER ROUND-UP – STASTE OF INDEPENDENTS plus CATEGORY OVERVIEW |
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EDITORIAL | |
You heard it here first: Port is evolving. In the UK market it has historically been saddled with a rather stereotypically dusty image, which has proved hard to shake. But the winds of change have been quietly blowing for quite a while now – and the effects are finally being felt across the land. |
 Second is that consumers seem to know a lot more than one might think about the Port styles on offer in their local stores. The Otima effect is clearly visible for tawnies, but people are equally au fait with ruby, reserve, LBV and vintage. Julie Sheppard |