New Zealand – Little wonder

In fact Pinot Noir is not the only red grape variety to be making a name for itself. Hawke’s Bay, once famed for its Cabernet/ Merlot blends, has now become the home of New Zealand Syrah. “One key issue with New Zealand is that it is still only seen by consumers as a producer of Sauvignon Blanc and the occasional Pinot Noir. However, through the recent regionally based tastings New Zealand is slowly gaining recognition for the diversity of grape varieties it can produce. In a competitive wine market, to avoid being dragged into the mass-market price wars, a clear differentiation strategy is essential,” says Tim Veale, marketing manager, Louis Latour Ltd, which has recently been appointed UK agent for Craggy Range, as well as the popular price level Wild Rock brand.

Generic marketing certainly has its place when it comes to raising the profile of a wine producing country – especially one as small as New Zealand – but when a certain level of awareness is created, people start looking to add a second level of value. Wine Australia’s promotion of its country’s “regionality” is a case in point. “Generic country promotion is really important for New Zealand, but because the category is still fairly limited, efforts need to be focused on highlighting the quality and variety of wines and the key differences and strengths of the regions,” says Chris Seifried, head winemaker, Seifried Estate, in the South Island’s Nelson region. “It is critical for the future success of New Zealand wines that all

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Trade Marketing Manager

Boisset La Famille des Grands Vins
London, UK

Senior Export Sales Manager (Beer)

Protege International Group Cyprus Ltd
London, UK

Accountant

Lanka Premium Beverages
Colombo, Sri Lanka

Marketing Executive

IWSC & Club Oenologique
London, UK

Sales Manager

Alliance Wine
Glasgow, UK

Sales Specialist

Spiritrade
London, UK

Sales and Business Development Manager (Spirits)

Protege International Group Cyprus Ltd
London, UK

Business Developer Europe

Vivino
Copenhagen, Denmark or Haarlem, Netherlands

Wine Sales Administration & Customer Service Assistant

Waddesdon Wine
Waddesdon, Aylesbury, UK

On Trade Sales Manager

Sekforde Drinks Ltd
London

OenoTrade Portfolio Tasting 2020

London,United Kingdom
26th Feb 2020

Wines of Portugal Annual Tasting 2020

London,United Kingdom
27th Feb 2020
Click to view more