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Mooney named as new marketing director at Maxxium UK

Drinks distributor Maxxium UK has named Scottish & Newcastle executive Peter Mooney as the company’s new marketing director.

Mooney, 37, joins the company on August 14, taking over from Huw Pennell, who was named as Maxxium UK’s new managing director earlier this year.

Currently international marketing manager for S&N, Mooney has extensive marketing experience in the drinks industry, including stints at Coca-Cola & Schweppes Beverages and Diageo. He will head a 36-strong team and report direct to Pennell.

"His appointment underpins Maxxium’s commitment to delivering outstanding marketing across all our brands," said Pennell. "Quality is at the heart of our marketing strategy and Peter is undoubtedly a quality operator."

© db 1st August 2006

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