Lambrini girls embrace footie

Last month saw the launch of the “Lambrini Girls Just Wanna Be Footballers’ Wives” campaign, with adverts featuring lines such as “Act Posh” and “Trophy Husbands”.

“Lambrini girls will not be widowed this June! World Cup Wives may be even more fun than the football,” says Geraldine Marks, senior brand manager for Lambrini.

The £500,000 consumer campaign will also feature sampling activity and PR stunts. On-pack promotion will include footballers’ wives-themed prizes, such as a weekend away in a five-star hotel. A website will support the campaign, featuring guides to the World Cup, as well as a spoof guide to being a footballer’s wife.

“The campaign should make Lambrini the female drink this June and get it noticed in a sea of activity by big beer brands for men,” said Marks.

 Â© db June 2006