Brandy bound nation

Germans like their brandy, and are rather partial to a drop of schnapps – but bitters is where the growth is at…

THE TOTAL SPIRITS market in Germany stands at around 42 million cases which places Germany in 10th place in the world ranking of spirits countries.  Brandy is the leading spirits category, accounting for just under a quarter of all spirits consumption.

The other major categories are liqueurs, schnapps and bitters, which account for a further 45% of the market between them.  All of these categories, with the exception of bitters, have seen their volumes decline continuously, especially brandy which has lost 5 million cases since 1998.

All remaining categories account for just 30% of the market between them.  Although volumes remain relatively small, flavoured alcoholic beverage volumes have increased dramatically to account for around 3% of the market (at spirits equivalent level).

Canadean

Canadean are the world’s leaders in beverage market research, producing over 300 reports every year across all beverage categories.  In the Wines and Spirits category Canadean deliver the most comprehensive reports available anywhere with analysis of all key spirits countries by brand, product category, owner and distributor.

For more information contact Kevin Baker on 01256 394220 or on kevin.baker@canadean.com All data printed on this page is copyright of Canadean Limited.  No reproduction is allowed without prior permission. Forecasts are indicative only and act as a guide to possible future volumes.