このウェブサイトでは、お客様に最高のユーザー体験を提供できるよう、クッキーを使用しています。クッキーの情報は、お客様のブラウザに保存され、お客様が当ウェブサイトに再度訪問された際に、お客様を認識したり、お客様が当ウェブサイトのどのセクションを最も興味深く、有用であると感じるかを当チームが理解するのに役立つなどの機能を果たします。
Olmeca Altos Tequila launches ‘Emergency HotLime’
Ahead of Cinco de Mayo, Pernod Ricard-owned Tequila brand Olmeca Altos has teamed up with American actor Busy Philipps to launch a telephone hotline where fans can chat about Margaritas with her.
Philipps, known for her roles in films such as White Chicks and He’s Just Not That Into You, as well as TV series like Dawson’s Creek and Cougar Town, described the partnership with the Tequila brand as “incredibly fun”: “Besides helping make sure people can have fresh limes to make delicious margaritas, I’ll also be surprising some winners and picking up the phone lines to chat.”
Some callers to the line, on 888-268-1261, will have the chance to speak with Philipps herself, where she can impart her views on the intricacies of Margarita making. She described the process as “easy peasy unless you realise you only have old, hard limes or no limes at all”.
As part of the campaign, select callers to the line will have the chance to wine a delivery of fresh limes from Tropical Fruit Box, alongside a ‘Margarita essentials kit’ containing the classic cantaritos cups, a citrus squeezer, and, most essential of all, a bucket hat.
The campaign, which launched yesterday (24 April), will continue throughout May.
Olmeca Altos’ partnership with Philipps is just the latest in the frenzy of celebrity endorsements of Tequila brands. Among the heavyweights in this category is Dwayne ‘The Rock’ Johnson, whose Teremana Tequila recently revealed major plans for global expansion into the UK, Germany, Australia, Colombia, and the United Arab Emirates.