The Hidden Sea wine partners with SailGP to clean up the ocean
Australian wine brand The Hidden Sea, which is on a mission to remove plastic from the ocean, has teamed up with global racing championship SailGP on an eight-year partnership to raise awareness of ocean health and clean up the ocean.
Through its existing partnership with the ReSea Project, The Hidden Sea removes the equivalent of 10 single-use plastic bottles from the ocean for each bottle of wine sold. 14 million plastic bottles have already been removed, with the company stating its aim of removing one billion by 2030.
The new collaboration with SailGP will see the brands remove one million plastic bottles from the ocean, The Hidden Sea said, while raising awareness of the effects of climate change on ocean health.
Justin Moran, Co-founder of The Hidden Sea, commented of the partnership: “This is the coming together of two companies that are driven to affect real change. If we do not take drastic action, plastic waste will outnumber fish in the oceans by 2050. There is no Plan B, we must act now to save the sea. Teaming up with an organisation that shares the same ethos of inspiring people worldwide to take action, will boost our mission and help save the sea.”
Rob Colegate, Head of Hospitality at SailGP, added: “SailGP and The Hidden Sea’s partnership is a perfect coming together of two deeply like-minded organisations to raise awareness of climate change and ocean health. Guests across all of SailGP’s hospitality areas—including the prestigious Adrenaline Lounge and Event Villages around the world—will now be a part of our shared mission. We are confident this collaboration will be both educational and fruitful.”
SailGP will host a race in Plymouth this summer.