China

CIVB presents new consumer campaign in China

The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) is launching a series of new marketing initiatives in mainland China to further engage customers in one of its key markets.

China’s Dynasty Fine Wines announces profit alert

China’s Dynasty Fine Wines, a joint venture between the Tianjin government and French spirits giant Rémy Martin, has issued a profit alert for the first time after nearly a decade of losses. 

Argentina joins New World wine campaign targeting China

Argentina has joined New Zealand, South Africa, Chile, Canada and the US (California) in forming a New World wine alliance to boost performance in the Chinese market. 

Daimon sake brewery launches in China

Daimon, a traditional Japanese sake brewery founded in 1826, is entering the Chinese market for the first time this year 

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