Search Results For 'millennials'

Millennials dominate US wine, says study

Friday, January 29th, 2016

People aged between 21 and 38 are now the largest wine-drinking cohort in the US, a study from the Wine Market Council has found.

British millennials: what are they drinking?

Wednesday, December 9th, 2015

Targetting “millennials” is a common theme among brand owners in the drinks industry, but how much does this consumer group actually spend on booze, and what do they like?

Top 10 tips for marketing to millennials

Monday, November 9th, 2015

As drinks producers fight tooth-and-nail to attract the elusive yet valuable millennial consumer, here are 10 tips that brand builders would be wise to take on-board.

P Diddy takes aim at ‘fast-paced’ millennials

Tuesday, April 14th, 2015

Diageo and US rapper P Diddy have launched a “next level” marketing campaign for Deleón Tequila aimed at a generation of consumers with a “short attention span”.

Gallo targets Millennials

Thursday, February 26th, 2015

E&J Gallo has unleashed a multi-million pound assault on the Millennial generation with three major UK product launches, including a new vodka brand.

Millennials driving premium wine trade

Wednesday, January 21st, 2015

Millennials are driving premiumisation in the wine trade, but producers are struggling to take advantage of increased demand, according to Rabobank.

Parents key to millennials’ drinking habits

Wednesday, August 20th, 2014

Parental drinking habits are the most important factor in developing regular, interested wine drinkers under the age of 35, it has been claimed.

Millennials targeted with colour-coded labels

Friday, May 9th, 2014

A US wine brand is attempting to capture a new demographic of wine drinkers with its range of wines featuring colour-only, wordless labels driven by social media.

Bacardí campaign targets millennials

Tuesday, March 18th, 2014

Bacardi has invested millions of pounds on a new marketing campaign to connect with millennial consumers and promote its brand within the UK market.

Wine trade ‘losing touch’ with Millennials

Tuesday, March 11th, 2014

The wine industry is “losing touch” with Millennial consumers according to a recent study by Wine Intelligence.

Browse Categories