Retail Sales Advisor

The Whisky Exchange
Competitive salary
Full time
Job posted
March 19, 2018
Closing date
19 May 2018

Overall Objective of Role

Do you have an interest in the drinks trade? Are you keen to develop your knowledge and expertise in a booming industry? Whether your tipple of choice is wine, spirits or real ale, The Whisky Exchange covers it all. We are a multiple award-winning drinks retailer with an outstanding reputation for range, quality, and able to deliver outstanding customer journeys.

We are delighted to announce the opening of a new retail store situated on Great Portland Street.

This is hugely exciting opportunity to join a highly competent team in an ambitious, growing company.

As a Sales Advisor your primary role is to build and strengthen relationships with our diverse customer base. You’ll be part of a highly driven team of drinks specialists responsible for providing an exceptional shopping experience by offering friendly, helpful advice to guide their purchase and build confidence.

The ideal candidate is a first-class communicator with a passion for drinks and an eagerness to learn.


Primary Duties and Responsibilities:

Shop Operations

  • Greeting and assisting customers, maximising engagement and offering samples where appropriate.
  • Increasing customer databases.
  • Responding to telephone enquiries, taking messages or transferring calls where necessary.
  • Ordering specific products for customers if they are not currently available or in stock, and providing order updates.
  • Processing transactions for customers, handling card and cash payments.
  • Ensuring all health and safety requirements are met and making corrections where necessary.

 Team Working 

  • Completing weekly/monthly tasks and DLC to other sales advisors.
  • Maintaining a professional working environment and a culture of continuous improvement.

 Stock and Merchandising 

  • Replenishing stock levels on the display, rotating stock where necessary, and communicating requirements to the management.
  • Ensure that retail and stock room spaces are maintained to professional standard.
  • Receiving deliveries and assisting with movement of stock in and out of the store.
  • Maintaining and updating visual merchandising displays.
  • Assisting with stock takes and general inventory management.

 Product Knowledge and Personal Development 

  • Continual development of product awareness and understanding for new and existing ranges.
  • Assisting with private and monthly tasting events, and learning through sampling and developing your palate.

 Candidate Experience

 Key skills and knowledge 

  • Passion for spirits, and the drinks industry in general.
  • Excellent customer service skills.
  • Strong communicator.
  • Excellent team working skills and flexible approach to task handling.
  • Problem solver.
  • Strong sense of priority and awareness.
  • Strong sales track record and able to transfer skills to the drinks sector.
  • Exceptional attention to detail.

 Job Requirements

  • Must have flexibility to work shift patterns during weekdays and weekends
  • Fluent written and spoken English
  • Professional manner and tidy appearance

Previous experience in the drinks industry is desirable but not essential.

Please apply by sending your CV and covering letter to and ensure that the subject heading is Retail Sales Advisor.


Apply for Retail Sales Advisor

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Must be a .doc, .pdf, .docx, .rtf file and no bigger than 2Mb