Head of Marketing

Head of Marketing

The Role:

Decanter is the world’s leading wine media brand.  It comprises the magazine, two websites, two world-class wine competitions and both Europe’s and China’s premier consumer wine events.

Decanter is looking to recruit a Head of Marketing to devise business-to-business and business-to- consumer marketing strategies

Key Responsibilities

• Take a holistic view of marketing across the brand and leverage maximum benefit across the Decanter World Wine Awards, Decanter Asia Wine Awards, Decanter Events, the magazine and websites.
• Responsible for working with third parties to increase Decanter’s brand awareness amongst the international wine community and maximise commercial benefits.
• Successfully manage a team of 5 ensuring consistent and effective branding across all Decanter platforms.
• Display strong Digital Marketing skills to maximise brand awareness. This includes building a strong social media presence
• Deliver high level advice on marketing strategy and help to implement this strategy
• Engage in promotion of the key events hosted by Decanter to help maximise revenue

Key Attributes

• Strong marketing skills, particularly in digital and experience producing print marketing materials and advising creative.
• Excellent commercial qualities and comfortable building third party relationships to increase brand awareness amongst wine consumers and wine trade alike.
• Experience of leading and motivating teams and individuals and managing them
• A proven track record in project management and delivering marketing campaigns on time and within budget.
• The ability to work on multiple tasks at a strategic level in a large media company
• Creative and innovative
• Strong negotiation skills
• Highly organised
• Experienced working under pressure with excellent attention to detail
• Strong team player
• Knowledge of and an interest in wine would be desirable