Head of Marketing

Speciality Drinks Group
London, UK
Highly Competitive salary
Full Time
Job posted
January 30, 2018
Closing date
28 Feb 2018

Do you live and breathe marketing and e-commerce? Are you passionate about the drinks industry? Does the idea of leading the marketing strategy in one of the world’s fastest-moving drinks businesses excite you?

We’re looking for a Head of Marketing with a flair for b2c e-commerce who shares our passion for excellence and innovation. In return we can offer an exciting, varied environment with the opportunity to be at the heart of creating a world-leading business.


Speciality Drinks Group – a world-renowned international spirits company.

Founded in 1999, we were one of the first multi-channel, multi-market global drinks distributors and remain leaders in our field.

Our retail arm The Whisky Exchange operates a multi-award-winning website selling over 5000 whiskies, spirits, liqueurs and Champagnes to over 65 countries around the world. We also have a flagship store in Covent Garden. We have a division that creates brands and distributes them around the world; another division that wholesales to the finest bars, restaurants and hotels; we boast an industry-leading auction site; we have an online magazine devoted to Scotch whisky; and we organise the UK’s leading whisky show. We pride ourselves on our imagination, creativity and ability to source and sell fantastic spirits from across the globe.


Key Responsibilities

  • Cultivating an overarching online marketing strategy, encompassing personalisation, for the Speciality Drinks Group
  • Help set the strategic direction for customer relationship marketing within a multi-product, multi-channel framework (online meets offline)
  • Adopt an integrated approach to digital marketing with data at its heart
  • Provide leadership and progress independent initiatives defining and implementing measurement strategies that align with marketing and business objectives
  • Be driven to achieve our revenue targets and opportunities for domestic and international growth.


Experience and Skills

  • Excellent, in-depth knowledge of digital marketing (7 or more years), along with experience in strategic and analytical management of digital campaigns
  • Experience in a b2c e-commerce environment, ideally global as well as UK
  • Experience building predictive models and/or segmentation solutions
  • High level of experience working with analytical software (e.g. Google Analytics, SiteCatalyst, Coremetrics)
  • Comfortable managing complex PPC, SEO and Display campaigns with meaningful budgets, both in-house and through an agency. Affiliates experience a plus
  • Natural communicator, networker and influencer
  • Up to date knowledge of all the latest ecommerce innovations and technologies (online and offline)
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Knowledge of the drinks industry a distinct advantage but not essential
  • Agile delivery experience
Apply for Head of Marketing

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