Speciality Drinks Group
London, UK
Negotiable – up to 30k
Full Time
Job posted
May 8, 2017
Closing date
08 Jun 2017

Speciality Drinks is a fast-growing and world-renowned international spirits company. At our heart is our retail arm The Whisky Exchange which operates a multi-award winning website along with a flagship shop in Covent Garden. We also create products and sell them around the world; we distribute and build brands; we wholesale to the finest bars, restaurants and  hotels; we boast an industry-leading auction site; we have an online magazine devoted to Scotch Whisky; and we organise the UK’s leading Whisky show. We pride ourselves on our imagination, creativity and ability to source and sell fantastic spirits from across the globe.

Working for the Speciality Drinks Group means you’ll be at working with some of the very best people in the drinks industry and be part of a fast-growing team that is passionate about what we do. We’re a family-owned and managed business and manage everything ourselves in-house – from website development, design and marketing to technology, customer service and global distribution.

We’re looking for bright, motivated, creative people who share our passion for excellence, innovation and delivering great customer service. In return we can offer an exciting, fast-moving, varied environment with great opportunities for career progression.


We are looking to recruit a Copywriter to join the Speciality Drinks Marketing team, based at our head office in North West London. Working closely with the Editorial team your key role will be to write engaging and compelling marketing copy for The Whisky Exchange and other areas of the Speciality Drinks business. As part of the role you will also get involved with devising and executing a variety of marketing projects.

Key Responsibilities

  • Work with the Editorial and Marketing teams to establish a distinctive, creative and engaging tone of voice and personality for The Whisky Exchange and other key business areas that appeals to our target customers, clearly differentiates us from our competitors and is applied consistently across each customer touchpoint.
  • You will be responsible for writing short and long copy for website pages, emailings, digital activations, product and seasonal campaigns, new products, POS materials, social media and blog, customer communications, brochures, adverts and PR.
  • Writing copy for a wide range of different audiences across a great variety of subjects and products, with differing objectives. Copy will be required, as appropriate, to sell, generate interest, inform, amuse, educate, entertain or provoke debate.
  • Ensure all messaging is consistent with the brand values and personality of each business area so that the brand identity and story of The Whisky Exchange and other key business areas is developed and reinforced.
  • Assist in creating and executing marketing plans for The Whisky Exchange and other key business areas across the marketing mix – on and offline – to build the
    respective brands, generate sales and drive customers to each business area.
  • Assist the PR & Communications Manager where required on partnerships and campaigns.
  • This role contains a large potential for development and progression in the fields of content strategy and marketing.

Key Skills & Experience


  • At least three years’ experience of working in a copywriting or marketing role
  • Outstanding written communication skills with an ability to adapt tone and style to different brands, audiences and objectives
  •  Excellent attention to detail and grammatical skills
  • Creativity and imagination
  • Customer focused
  • An ability to think, work and write quickly and creatively
  • A passion for the drinks industry
  • Excellent verbal communication skills and collaborative style of working
  • Equally at home working independently or as part of a team
  • Project and time management skills
  • Ability to plan and execute projects to meet required deadlines while remaining calm under pressure
  • IT skills: Microsoft Office – Word, Excel, PowerPoint
  • Enjoy working in a fast-paced environment
  • Demonstrate a pro-active, can-do attitude


  • Whisky, spirits and Champagne knowledge
  • Knowledge of the whisky and premium spirits business
  • Experience writing for digital and social media platforms
  • Marketing knowledge and experience, including social media
  • Presentation skills, written and verbal.
Apply for Copywriter

Must be a .doc, .pdf, .docx, .rtf file and no bigger than 2Mb
Must be a .doc, .pdf, .docx, .rtf file and no bigger than 2Mb