Brand Manager – Gin

ATOM Brands
Tunbridge Wells, UK
Highly competitive
Full Time
Job posted
December 4, 2017
Closing date
04 Jan 2018

Brands :                     Bathtub Gin, That Boutique-y Gin Company and others

Salary band:              Highly competitive

Location:                   Tunbridge Wells

Reporting to:             Global Brand Manager


The job

Are you passionate about craft spirits?  Are you tired of driving good-to-excellent growth and keen to board a rocket ship?  Well, look no further….  We’re looking for someone with proven experience as a brand manager to drive awareness and create a lasting, highly positive impression amongst consumers, buyers, and key influencers of the range of products produced by ATOM Brands.


About us

Our philosophy is simple. We make liquids that are the best that they can possibly be, and package them in a way that is awesome. We don’t compromise, we don’t cheap out, we don’t cut corners and we don’t strive to fill niches or build back from arbitrarily-defined price-points. We build the very best liquids that we can. Day-in, day-out.

Atom Brands is part of Atom Group, a rapidly growing business that touches every part of the global spirits industry.


What you’ll be expected to do

This role is highly dependent on commercial aptitude and an extensive knowledge of the UK market.

  • You’ll champion the very spirit of the brands we produce, and help to ensure that all brand ambassadors, distributors, and education and marketing partners do the same.
  • You’ll develop and implement brand development, consumer and trade education and marketing strategies which are aligned to the global brand plans.
  • You’ll input into the global strategic planning for your brands.
  • You’ll hold responsibility for A&P spend and tracking, ensuring full visibility for the Global Brand Manager and the board.
  • You’ll develop and implement a highly effective communication and social media strategy for each of your brands, making sure that they remain true-to-voice and drive significant awareness through what is certainly the most cost-effective marketing channel we have.
  • You’ll ensure product launches / market entrances remain fully tracked and communicated to stakeholders, delivering the desired result seamlessly and on-budget.
  • You’ll work with NPD to deliver “on plan” products to address both global and intra-market opportunities / needs.


About you

  • You’ll have a proven track record as a brand manager, having spent at least the last two years driving growth within one or more gin brands
  • You’ll have knowledge of the UK market and awareness of the common pitfalls associated with the most lucrative global spirits markets
  • You’ll have experience and knowledge of what brand development and marketing strategies really work, in what market and in what context
  • You’ll have knowledge of the way [a brand of] craft spirits are made, their brand ethos, the people behind them and their global vision
  • You’ll be a faultless communicator, able to tailor the tone and context of any message for maximum impact and understanding
  • You’ll have excellent ideas about brand development and marketing strategies
  • You’ll be highly intelligent, personable and eloquent, and will understand the need to inspire others to achieve your aims and objectives with enviable ease
  • You’ll have great IT competency, including Google Suite of apps along with the ability to produce engaging presentations
  • You’ll be educated to A-level or equivalent; education to degree level would be preferable
  • A Wine & Spirit Education Trust (WSET) Qualification – Level 2 – would be desirableThis role will require travel; a full UK driving licence and valid passport is therefore required.

If you feel that you meet the criteria for the Brand Manager – Gin, then please apply now!

Apply for Brand Manager – Gin

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