Senior Customer Marketing Manager

Company
Conviviality Group
Location
London or Bristol, UK
Contract
Full Time
Job posted
August 22, 2017
Closing date
22 Sep 2017
 
 

Reporting to the Head of Customer Marketing – Nationals & Bibendum, the Senior Customer Marketing Manager is responsible for creating and implementing the Marketing joint business plans with assigned National Accounts that contribute to Directs National Account growth plan strategy. The SCMM will set the direction, influence and lead agendas for top priority accounts as well as manage Customer Marketing Managers.

These plans will focus around tailored initiatives that meet the Customers objective as well as Directs objective to increase retention, penetration and deliver profitable sales across the entire drinks portfolio. Working closely with the NAMs to jointly deliver the Account plans but have sole ownership of the Marketing plan from conception, presentation, sell in, implementation and evaluation against set KPI’s.

The SCMM will ensure that our values are at the heart of everything we do. As a strategic thinker with strong relationship building skills, will have a proven track record in business; helping us to continue our reputation as the industry leader in Customer Marketing.

Core Accountabilities:

  • A senior role in Customer Marketing managing relationships with key stakeholders both internally and externally
  • Setting strategic direction and agendas for Customers, working collaboratively on activation plans on large scales#
  • Managing top priority accounts
  • Creation of Account specific Marketing Plans encompassing but not limited to: events, quarterly central campaigns, staff incentives, bespoke promotions, social media & digital and all SAM (Sales & Marketing) tools
  • Creating, implementing & evaluating profitable activation at the point of purchase that directly impacts GC, retention or
    new business
  • End to end project management; delivering to deadline and providing an efficient ROI for Sales teams / Accounts
  • Customised market insight plans to drive profitable activation within Account
  • Robust commercial analysis of all implemented activity: events, quarterly promotions, bespoke promotions, SAM tool case studies
  • Delivery of customised tenders for new business; using critical thinking and owning the end to end new business process whilst working in a cross functional team
  • Ownership of Marketing relationships within channel; influencing each stakeholder to increase penetration and retention within account base
  • Monthly reporting of channel activity via the CM newsletter with evaluation; demonstrating how campaigns have improved retention / conversion / profitability
  • Driving visibility at every consumer touch point; delivering ‘perfect outlets’ that focus on the consumer drinks journey
  • Building content plan for accounts; working closely with Marketing to ensure full use of central content is tailored to meet account needs
  • Ongoing competitor analysis sharing information at monthly team meetings (CM and Sales)
  • Proactively challenging Accounts to review their drinks lists to ensure they meet our psychology of a wine list design to drive GC across the product portfolio
  • Presenting & influencing at monthly sales team meetings: sharing success of other CM activity, providing channel insights and initiatives that directly impact GC, penetration and retention
  • Delivery of tactical special projects as set by the Head of Customer Marketing
  • Working closely with SMs to ensure any opportunities with relevant Suppliers are maximised within account base.
  • Managing Customer Marketing Managers; day to day people management, providing guidance and support on CMM’s account base, managing objectives, performance and yearly reviews

Skills required

  • Strong commercial acumen
  • Ability to analyse, interpret & use all Group insight sources
  • End to end project planning and delivery
  • Writing specific and accurate briefs
  • Strong analytical skills for promotional evaluation & identifying sales opportunities within range
  • Ability to influence internal & external stakeholders
  • Excels at multi tasking and project prioritisation
  • Strategic thinker and ability to challenge Senior Stakeholders

Experience/knowledge required

  • Marketing degree or professional Marketing qualification
  • Proven track record of success in a marketing role, preferably within a trade / B to B focus
  • Understanding of the National On Trade channel
  • Demonstrable ability to work with market insights & ability to build strategy
  • People Management

 

Professional Qualifcation & Education

ESSENTIAL:

  • Marketing Degree
  • People Management

DESIRED:

  • WSET qualification

 

Technical / Behavioural / Personal Competencies

  • Highly creative
  • Solution focused individual
  • Clear demonstration of entrepreneurial spirit
  • Can do approach to work and a team player
  • Not scared to challenge or to speak up
  • Proactive & resilient
  • Full of initiative & well thought out ideas that directly impacts bottom line
  • Takes great pride in their work

 

Values required:

  • Passion: We tackle challenges and opportunities with passion and enthusiasm. Across the business we have fun whilst we do it.
  • Agility: We are always flexible to the needs of the business. Our people generate innovative ways of working. In return our leadership
    embrace new ideas and opportunities.
  • Team Work: We work as one team to achieve a common goal. We support our customers, our retail Franchisees and each other.
  • Customer Focus and Excellence: We make a difference by going the extra mile for our customers and each other

 

Travel & Other Requirements:

  • Monthly visits to Accounts head office or in on trade
Apply for Senior Customer Marketing Manager


Must be a .doc, .pdf, .docx, .rtf file and no bigger than 2Mb
Must be a .doc, .pdf, .docx, .rtf file and no bigger than 2Mb