House Beer nails first TV ad campaign

A new beer company coming out of California communicate their message clearly with an outstanding new TV spot.

In an age where beer companies clamour over each other to sell consumers a less than realistic representation of themselves and their products, House Beer of Venice California have hit upon a formula than ensures nobody will be left uncertain about what they’re trying to deliver.

Directed by Kevin Butler, a seasoned industry vet who has previously worked with the likes of Deutsch, TBWA\Media Arts Lab, Facebook and TBWA\Chiat\Day, has paid tribute to the easy cool of the region and played up to the no-nonsense approach that so many fail to get right.

However, as Tim Nudd points out in Adweek, it’s lack of pretentiousness can still come across as quite pretentious, but for the most part it puts across a clear message that’s easy to understand and get on board with.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Brand and Marketing Manager

New Generation Wines
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

London Account Manager

Speciality Drinks
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

National Account Manager

Berkmann Wine Cellars
London, UK

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Business Development Manager

Vine Distribution Services
Chelmsford, UK

Customer Services Administrator

Speciality Drinks
London, UK

The International Food and Drink Event 2019

London,United Kingdom
17th Mar 2019

Prowein 2019

Düsseldorf,Germany
17th Mar 2019

Vinitaly 2019

Verona,Italy
7th Apr 2019
Click to view more

The Prosecco Masters 2019

Deadline : 22nd March 2019

The Global Sparkling Masters 2019

Deadline : 25th March 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more