House Beer nails first TV ad campaign

A new beer company coming out of California communicate their message clearly with an outstanding new TV spot.

In an age where beer companies clamour over each other to sell consumers a less than realistic representation of themselves and their products, House Beer of Venice California have hit upon a formula than ensures nobody will be left uncertain about what they’re trying to deliver.

Directed by Kevin Butler, a seasoned industry vet who has previously worked with the likes of Deutsch, TBWA\Media Arts Lab, Facebook and TBWA\Chiat\Day, has paid tribute to the easy cool of the region and played up to the no-nonsense approach that so many fail to get right.

However, as Tim Nudd points out in Adweek, it’s lack of pretentiousness can still come across as quite pretentious, but for the most part it puts across a clear message that’s easy to understand and get on board with.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Regional Account Manager

Scotland, UK

Retail Assistant Manager

The Whisky Exchange

Retail Supervisor

The Whisky Exchange

Retail Sales Advisor

The Whisky Exchange

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

19th May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more