Basset video aims to ‘demystify’ French wine

Sommelier Gerard Basset OBE, MS, MW, has revealed his tips for pairing French wines to summer food trends in a video released as part of a campaign to help “demystify” French wine.

The latest in a series of videos from French Wines with Style, the campaign aims to present French wines in an accessible way by using different style descriptions, which it hopes will “demystify the diversity” France has to offer.

“This is a wonderful opportunity to show the versatility of French wine”, said Gerard Basset, OBE, MW, ambassador of the campaign. “The contemporary food scene is so exciting and evolving rather than just matching French wine with different foods we also explored how occasion and venue can play a role in the choice of wine.”

The campaign sees wines categorised into four sub-styles; glamorous and chic, natural and authentic, cool and laidback, fun-loving and quirky, in order for people to better match a wine to an occasion.

A winter edition of the food trends video will be released in early 2016.

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