Vietnam Beer Market Insig

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIVI15
Pages     :
106
Price :   £ 2,153.00

Summary
" Beer market continued to retain buoyancy

" Premium and superpremium segments saw increased consumer penetration

" Local brands enjoyed good growth

" The market continued to be dominated by three major players

Synopsis
An improving economy has seen beer rise, with a large rise in beer clubs. As the economy improves people s spending power increases meaning that premium and superpremium beers have increased. Domestically brewed beer has grown at a strong rate due to their popularity. The mainstream channel has been broadly stable in terms of its share.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the Vietnam beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Vietnam beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Vietnam beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map