Venezuela Beer Market Ins

Publisher     :
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
Product Code     :
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Price :   £ 2,135.00

" Lager continues to dominate, with Polar Light the leading brand

" Ale is starting to take off thanks to the success of the Destilo brand

" Although volumes remain small there has been rapid growth in the superpremium segment

" The leading pack type continued to be refillable glass bottles, which gained more share

Prices accelerated in 2014 but this hasn t stopped the growth off beer which has again risen. The strong beer culture in Venezuela has meant that other alcoholic drinks have declined. Tighter consumer budgets however have seen on-premise lose share to off-premise. The importing process has become difficult meaning that the amount of imported beers has declined, along with the price gap between local and imported brands being wide making people shy away. Any further growth was affected by the scarcity of raw materials and the labour strike.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the Venezuela beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Venezuela beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Venezuela beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 Packaging Trends
5.3 Beer Pricing Tables
5.4 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map