United States Beer Market

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIUS15
Pages     :
176
Price :   £ 5,020.00

Summary
" Overall beer volumes recovered in 2014 following the setback it received in 2013

" Premium beers including imports and craft beer supported the category growth

" Cans were the leading packaging type

" Significant consumer penetration was seen in off-premise channels

Synopsis
People have started buy better quality beer as consumer spending picks up. Due to more relaxed licensing off-premise sales have risen by 73%. Glass bottles have lost market share to cans which now take up most of the market share. 550 new breweries were set up during 2014 with most of them being microbreweries and brewpubs

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the United States beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the United States beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the United States beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map