Switzerland Cider Market

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
CRMICH15
Pages     :
66
Price :   £ 1,414.00

Summary
" Traditional Swiss cider tends to serve rural communities, whilst imports are found in urban areas

" Cider is a very seasonal drink with peaks in the summer and at the end of the year

" Rising imports are affecting the Swiss produced products

Synopsis
The Swiss cider market has finally had a rise after six years of decline. Somersby re-launched their cider which saw sales increase significantly. Domestic ciders however decreased again, as demand continued to drop in 2014, the traditional consumer group has aged and Swiss cider is now out of fashion.

Reason to buy
" Gain in-depth understanding of the dynamics and structure of the Switzerland cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Switzerland cider market to support your brand development and marketing initiatives

" Compare and track the performance of brands and brewers to develop a competitive advantage

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Switzerland cider market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Market Update
2.1 Market Commentary
2.2 New Products
2.3 Packaging Trends
2.4 Channel Analysis
2.5 Legislation and Taxation Tables
2.6 Cider Pricing Tables
2.7 Cider Data Tables
3 Cider Producers/Importers
4 Appendix
4.1 Disclaimer
4.2 Methodology & Product Definitions
4.3 Map