Spain Cider Market Insigh

Publisher     :
Canadean
Published     :
October 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
CRMIES15
Pages     :
72
Price :   £ 1,690.00

Summary
" Cider grew, despite declining in recent years

" Carbonated brands performed particularly well

" Imported ciders are increasingly perceived as superpremium beer

" Category expected to grow further in 2015

Synopsis
Cider bucked the trend from recent years and grew in 2014, supported by the good performance of carbonated cider. An affordable pricing strategy allowed cider to capture share from wine and beer consumers. Imported cider also performed well, and it perceived by consumers as a superpremium beer

Reason to buy
" Gain in-depth understanding of the dynamics and structure of the Spain cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Spain cider market to support your brand development and marketing initiatives

" Compare and track the performance of brands and brewers to develop a competitive advantage

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Spain cider market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisons Summary
2 Market Update
2.1 Market Commentary
2.2 New Products and Photo Shots
2.3 Packaging Trends
2.4 Channel Analysis
2.5 Legislation and Taxation Tables
2.6 Cider Pricing Tables
2.7 Cider Data Tables
3 Cider Producers/Importers
4 Appendix
4.1 Disclaimer
4.2 Methodology & Product Definitions
4.3 Map