South Korea Beer Market I

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMIKR15
Pages     :
84
Price :   £ 5,042.00

Summary
" Oriental Brewery bought by A-BInBev

" Market grew as drinking culture continues to transition from traditional drinks

" Domestic giant enters market, reinvigorating market

" Craft and international brands slow becoming more popular

Synopsis
South Korean beer market saw strong growth in 2014 with more consumers moving to beer from other alcoholic beverages. However poor summer weather and a lack of disposable income hindered growth. Key players renewed the brand image and products to help boost visibility and keep interest in the market. The entry of a domestic giant I the market also lead to this renewal. As interest in beer has increased, craft and international brands have started to become more popular.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the South Korea beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the South Korea beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the South Korea beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions