Nigeria Beer Market Insig

Publisher     :
Canadean
Published     :
September 2015
Delivery Method     :
By product vendor
Format     :
pdf
Product Code     :
BRMING15
Pages     :
92
Price :   £ 9,401.00

Summary
" Discounts grew by 11% due to consumers preference for value

" Beer is under pressure from FAB products

" Brewers are being forced to lower prices despite rising costs

" Mainstream and premium products have suffered due to the rise in discounted beer

Synopsis
2014 saw increases of around 3% in line with previous years and ranks second only to South Africa in the African market. Nigerian consumers do not see discount beers as trading down as they have the requisite of quality ingredients. Consumers are showing increasing signs of being category loyal rather than brand loyal presenting challenges.

Reason to buy
" Gain an in-depth understanding of the dynamics and structure of the Nigeria beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

" Evaluate the current emerging trends and future growth opportunities in the Nigeria beer market to support your brand development and marketing initiatives

" Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

" Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

" Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

" Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Nigeria beer market

" View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
2.1 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions

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